Blog

March 3rd, 2015

Productivity_Mar3_BFor many of us, email is the bane of our lives. We spend too long slaving over our inboxes, desperate to empty it but seemingly forever staring at a bottomless pit. This long list of requests, information and updates is the ultimate distraction from our real work - and not all of it is even applicable to us. But by sharpening the focus of those subject lines at the top of your messages, you can make it easier for you and your recipient to identify which emails are relevant to you, which ones need action and when you need to reply by. All of which equates to less time spent battling with your inbox and more time getting on with the task in hand. Here are three tips to set your organization on the road to greater email efficiency and enhanced overall productivity.

Specific subjects spell success

If someone sends you an email that’s headed simply with the word “report”, how are you meant to know what they want from you? Do they need you to write a new report, proofread one they’ve already written, or print a report for them? You inevitably start reading the email without the first idea of what it is you’re being asked to do.

In an ideal situation, when you receive a new email you want to know in an instant - just from the subject line - what the message is about. And that is something you should make possible for recipients of your own emails too. So structure your subject line using keywords - for instance, change that “Report” to “Sales Report for February 2015”. Better still, give your colleague all they need to know at a glance - “Draft Sales Report for February 2015 by Monday, 1pm” - so that the body of the message is preserved for you to get down to details as succinctly as possible.

Use prefixes and suffixes

Another simple way to help your recipient understand at a glance what you need from them - and to make it easier for them to categorize their incoming emails, too - is to specify right in the subject line what type of message it is that you are sending them. Emails come in all shapes and sizes, and by placing a prefix before or a suffix after your main subject line, you’ll get quicker results.

For instance, if your email needs a definitive response from the recipient, start it with “ACTION:” followed by the subject. An example would be “ACTION: Draft Sales Report for February 2015 by Monday, 1pm”. If, on the other hand, you are simply dropping your colleagues a quick notification that the printer is out of order, you can use one or both of “FYI” (for your information) and “NRN” (no reply needed). For example: “FYI: Printer out of order until further notice” or “NRN: Printer out of order until further notice.”

You can take this one stop further. If you can get your entire message across in the subject line alone, then that’s exactly what you should aim to do. That way, your colleague can read the subject line, add the task to their to-do list and delete it straight out of their inbox. To quickly signal that there’s nothing in the email body, you can suffix your subject line with “EOM” (end of message) - for example, “FYI: Printer out of order until further notice. EOM”.

Keep it consistent

These tricks will only help you beat a never-ending inbox if they’re adopted and applied consistently across your organization. Make them a part of your company’s basic IT training, and encourage your staff to use them in their own work and to pull up others who fall back into bad habits. They may be skeptical at first, but they’ll soon jump on the bandwagon once they start to realize how much less time they spend managing their email account!

Think too about introducing standardized formats for subjects of emails you and your teams send on a recurring basis. For example, if you regularly send reports around for review, prefix your subject line with “Report for Review:”, followed by the topic of the report. Or if your employees send you a weekly update on their workstreams, have them title it “Weekly Update:” followed by the date. That way, you can set up filters in your inbox and have those emails smartly stored in one place, ready for you to look through when the time is right, rather than clogging up your inbox and making it look like you have more urgent tasks to complete than you actually do.

Want to learn how to use email systems efficiently to boost your firm’s productivity? Chat to us today about the innovative email solutions we can provide.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
March 2nd, 2015

Trouble aheadIn the unexpected event that a disaster strikes, you need to have a continuity plan to keep your business running. If you don’t have one, or if your existing plan is outdated and ineffective, your business is at risk of losing potential clients and credibility. Imagine you’re halfway through a product presentation, when suddenly the whole building’s power goes out and the screen goes pitch black. Not impressive at all. This is why you must have a business continuity plan in place to minimize damage and prepare for emergencies.

Relevant factors such as your business’s resources, location, suppliers, customers, and employees must be carefully analyzed before a business continuity plan can be formed. It is also necessary to test the plan and check whether it’s working or not. Here are some proven methods to test your continuity plan’s efficiency.

Review the BCP

You have a business continuity plan ready with all the necessary information, contingency locations, personnel, contacts and service companies. The question is can you really pull it off? Have the plan reviewed regularly, or at least quarterly. Gather a team of individuals, heads of departments and managers to discuss the plan. Focus on the business continuity plan’s feasibility and pinpoint any areas where it might be strengthened.

Determine time and duration to test the plan

You should decide how often you test your business continuity plan, and for how long. Even if you have a solid plan in place, it’s still wise to review it again after a few months. Come up with a schedule for testing the plan and share it with employees. Testing time may take anywhere from one day to two weeks. However it can also take as little as three hours to determine the effectiveness of the plan by monitoring employees’ responses and decision-making abilities, based on the guidelines of the business continuity plan.

Outline objectives to employees

Most business continuity plans fail because they have never been properly relayed to employees. Emphasizing the plan’s importance to your business and demonstrating it to employees is crucial. You need to outline objectives for the business continuity test to your employees, informing them how you plan to measure its success and failure, so that they get a general idea of their roles and your expectations.

Create a scenario

Create a fake scenario that affects your business - whether it’s setting off fire alarms or announcing another disaster. Employees should act as though the scenario is genuine, and refer to their duties in the business continuity plan, going through it step by step. Monitor the time it takes to get everything under control, from contacting customers to checking business resources and temporary meeting locations.

Evaluation

After the business continuity plan is put to test, gather your employees to discuss the plan’s overall performance. Identify where it needs improvement and encourage the parts that worked best. Make changes to key persons and actions where necessary, to ensure that the continuity plan is working at its best.

Having a business continuity plan is good, but testing it regularly is equally important. Contact us today and see how we can help you cope with unexpected disasters.

Published with permission from TechAdvisory.org. Source.

February 27th, 2015

Time to take a break.One important decision businesses have to make is choosing the right technology to boost productivity and profitability - and a growing number are turning to smartphones. And when it comes to smartphones for business users, Windows Phones and its features are well-positioned to assist in daily business operations. Let’s take a look at some useful Windows Phone applications that could help drive your business forward.

Data Sense

Nowadays, telecommunication service providers restrict your Internet usage to a few gigabytes of data on a monthly basis. When you’ve exceeded this data limit, your Internet speed goes down drastically, and you might even have to pay extra to maintain speed. Data Sense allows business users to stay productive while on the go by monitoring their data usage. You can set a monthly data limit and Data Sense will help you control background applications and save certain downloads for when you’re connected to a Wi-Fi network. This way, you can save your precious connection speed for when you need it most.

‘Running late’ notification

At important business meetings, you don’t want to be the one seen as unprofessional for turning up late, especially if you haven’t been able to let people know what's happening. But even if you strive to be on time for every appointment, sometimes things are beyond your control. The ‘running late’ notification in the Windows Phone calendar app lets you send a quick message to your colleagues, to alert them to the fact that you’ll be late for a meeting. Simply do this by setting a default message, then choose a meeting in your calendar. The notification feature will pull contact information from your address book and send an email to attendees of your choice. Just make sure you have a good excuse when you do turn up!

Office Remote

This powerful application turns your Windows Phone device into a remote control for Microsoft Word, PowerPoint, and Excel documents. Business presentations are easier with Office Remote, which you can use to jump between PowerPoint slides and control a laser pointer to draw your audience’s attention. You can also use it to store your speech notes, and you can glance down to monitor your presentation time on the screen. Office Remote is simple to implement, requiring only Bluetooth and a small piece of add-in software that allows you to connect your Windows Phone and PC.

TeamViewer

What happens when you’re out of the office, and a client calls to request information stored on your computer? Well, the good news is you don’t need to rush to your desk. With TeamViewer, you can access your PC’s desktop right from your Windows Phone device, as long as the computer is turned on and running the TeamViewer program. This can save you a lot of time when you’re outside and need to check a file or run a program on the go.

Mobile device management

If your business deals with confidential client information, then deploying Windows Phones to your employees can be risky. Microsoft has come up with Windows Intune, an application to centrally manage and secure your employee’s Windows Phone devices. Windows Intune allows the administrator to manage updates, control which applications can be installed, and protect the devices from viruses and malware.

If you want to integrate Windows Phones into your business, contact us today to get started.

Published with permission from TechAdvisory.org. Source.

February 26th, 2015

PrintFrom glasses that bring you augmented reality to watches that monitor your heart rate, and jewelry that alerts you to incoming calls and text messages, wearable technology is big business and represents a growing trend that is here to stay. Innovative technology that literally attaches itself to your person has the potential to boost productivity in life and business like you never thought possible. And while Google Glass may be considered something of a flop, Apple has its Watch on the way. Nonetheless, word is that this too could take a while before it’s firing on all cylinders with consumers. Here’s why you might be best advised to take stock before buying.

The battery dwindles all too quickly

Much like your smartphone - perhaps even more so, in fact - if you buy yourself an Apple Watch then it’s likely you will want it to travel with you everywhere. That means it’s going to be on your wrist, in use and burning through its battery charge, for a good portion of the day. It might not be running at full capacity the whole time, but it’s unlikely to be on complete standby either. You might use it to check the time, the weather, your e-mails. It might sound an alarm when you need to leave the office for a client meeting, display your fitness regime progress at a glance, or help you find directions to the convention you’re attending tomorrow morning.

And while Apple claims its Watch will hold out on you for between three and four days when in one of two standby modes, in truth there’s no way those modes are going to get much use when you’re playing with your brand new toy. In fact, experts believe that with moderate to heavy use you could expect it to begin powering down after just two and a half hours. That’s not much help if you are hoping to use it as a more convenient replacement for your smartphone. Though Apple is rumored to be mulling over a more powerful battery, that will likely be released at some point in the future - in the meantime, less than perfect battery life will be off-putting to potential Watch users.

It’s late to the party

Okay, so Apple has demonstrated before that it can show up after everyone else and still do a great job of ruffling feathers - it certainly wasn’t the first smartphone around, and yet it has managed to do an impressive job of market domination. But Apple’s rivals have been in the smartwatch arena for some time and that means companies like LG, using the Android Wear platform to develop their devices, have the benefit of almost a year of customer feedback behind them. Put simply, they already have more of an idea than Apple as to what consumers are looking for in terms of both design and features. With Apple likely to be playing catch-up for some time, it seems probable that it will be a while before the Apple Watch will become a must-have gadget.

It’s just too Apple - and yet not

Apple has carved a reputation out of devices that sell themselves thanks to killer apps that make them essential purchases. When the idea of the Apple Watch was first touted, it was meant to do the same - a comprehensive fitness regime tracking app that revolutionized your exercise routine would have put it well and truly on the map. Yet technological capability and regulatory compliance appear to have got in the way, and what has made it to market seems to be a watered down version of the dream. Without this, the device looks to be scheduled for release with little to really wow its audience aside from incorporation of the Apple Pay service.

And yet Apple Watch appears to have burned itself on two fronts because, while its apps have failed to impress critics, the distinctive Apple design goes against the grain of industry efforts to make wearable tech look less tech-y. With watches especially, the aim has been to produce devices that look like their traditional, analog cousins, in order to make it feel more socially acceptable to wear them. Nonetheless, having the latest iPhone release has undoubtedly become a status symbol, and Apple’s refusal to rein in its branding could prove to be a worthwhile gamble and make the Apple Watch even more attractive to consumers.

Of course, Apple will count on its legions of fans to make the Watch a success in spite of whatever shortcomings it might have. Wearable technology is certainly here to stay, and the Apple Watch release is a development for both consumers and businesses to keep a close eye on. Though you might want to hold back on the Apple Watch being the productivity boosting device your company has been longing for, it could yet win its way into our technological hearts - you’ll have to watch this space (excuse the pun).

To learn more about the benefits to your business of wearable technology and other hardware solutions, give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
February 25th, 2015

Cloud 2_164Imagine an IT service that could revolutionize your business. The moment you sign up, your company will instantly be overwhelmed with oodles of dollars, raining down from heaven, via the magic of (drumroll please)...the Cloud. Have you heard this before? Okay, maybe this is a bit exaggerated, but we’re sure you’ve heard of the Cloud and the supposed revolutionary transformation it can have on your business. The real question is, what is its true impact? We’ll take a closer look in this article.

You might say that many businesses sign up for the Cloud because it is touted as a revolutionary technology. And if you’re one of those that has already hopped on the bandwagon, you may actually be among the soon-to-be disappointed.

The reasoning behind this is simple. Businesses who get the most out of the Cloud know which specific problems it will solve for their organization before they even sign up. They know which workflows and tasks can benefit from, and have their efficiency boosted by, Cloud technologies. And they’ve identified how the Cloud can rewire their work processes.

The true purpose of the Cloud

Did you catch the word “efficiency” in the block of text above? If you did, then you’ve identified the true value the Cloud brings to a business. Don’t believe the hype that the Cloud will somehow magically boost your bottom line. Although it has that potential, the Cloud is all about efficiency. It can save you time searching for important documents, updating software, and replacing documents stored on a lost laptop. And it enhances efficiency and collaboration among your staff. What's more, when your business is in the Cloud, your business is everywhere. And that means increased efficiency.

Where businesses go wrong with the Cloud

Besides jumping on the Cloud bandwagon without considering where it can benefit your business, a major reason the Cloud fails for SMBs is because they’ve chosen the wrong vendor. The truth is, some vendors are going to try and oversell you on Cloud services you don’t need. Instead of getting a whole suite of Cloud services such as software plugins, a new Cloud infrastructure and development platforms, maybe your business would benefit much more by just keeping it simple with Google Apps. Sometimes pork and potatoes are going to beat a steak. It really just depends on your objectives.

Secondly, if you’re a small business, make sure the IT provider you’re talking to caters to small businesses. If their target customers are large enterprises, you’re likely going to be overpaying for a service that doesn’t align with your business model.

Does the Cloud really add value to my business?

Have no doubt that the Cloud can improve efficiency if you know where to implement it. A study of 757 SMBs by Exact and the Centre for Enterprise and Economic Development Research found that one in five SMBs surveyed had implemented Cloud technologies, and 78% of those were operating at levels above industry standards.

In conclusion, is adapting the Cloud going to instantly start making you money? Likely not. But it will impact your business in other valuable ways for the long run. You’ll have increased flexibility, scalability, improved processes and streamlined workflow. Is all this good for business? Well, what do you think?

To figure out how the Cloud can effectively fit into your business model, contact us today.

Published with permission from TechAdvisory.org. Source.

February 23rd, 2015

SocialMedia_Feb23_BAre you tired of waffling around on social media in an attempt to boost business? Maybe you have accounts on LinkedIn, Twitter, Instagram, Reddit and more, but you seem to be making little progress. To make matters worse, you’ve gained less than 50 Facebook likes since starting out. What gives? Well, there are some sensible social media strategies that can pull you out of the trenches. Read on to learn how you can put them into action.

Undoubtedly, the most important strategy to use in your social media plan is...to have a strategy to begin with. Know how much time you can dedicate to social media, block out the hours to focus on it and don’t waste that time checking out friends’ vacation photos or celebrity twitter feeds.

If you don’t have a strategy, you’re going to waste time posting irrelevant updates that won’t engage with your audience. To help you plan an effective social media strategy, here are three crucial tips to get you off on the right foot.

Initially focus on the big three

Most social media experts agree that the three platforms that generate the most business leads, engagement and brand exposure are Linkedin, Facebook and Twitter. When you’re getting started, your efforts should be primarily focused on these three. After you’ve gained followings here, then you can start forging paths into YouTube, Instagram, and Pinterest amongst others.

Post at prime exposure times

Studies have shown that around lunch and dinner time are ideal posting times (since everyone is uploading photos of their meals). As for which days, many marketers agree your posts are most likely to get noticed on Tuesdays and Thursdays. So these are the times to deliver those high-impact messages you’ve been randomly shooting out.

Find the value in your post

On social media, you should always be focused on selling your services, right? Wrong. Only 15% of your posts should concern news about your business and its products. The other 85% should focus on providing fun, valuable and timely content.

When you create a new post, you should ask yourself what’s in it for the customer. What do they get from reading it? Seriously, why is someone going to share your post or talk about your business unless it adds value to their life? Think about the posts you share personally. Do they provide value to your friends and family? We’re guessing the answer is yes.

For more tips on how social media can create buzz for your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
February 18th, 2015

Security_Feb18_BWe have become acclimatized to ever-present threats to the security of the information and files we share and store online. But we all still want our data to be as secure as possible and, following high-profile breaches such as the celebrity photo leaks of 2014, if anything the issue of online security is even more prominent in our minds. Since those leaks took place, the security of Apple platforms has in particular been the subject of public scrutiny - it is therefore good news that Apple has now extended its two-step authentication feature to popular applications FaceTime and iMessage.

After the fall-out from the celebrity photo leaks, Apple extended the two-step authentication process (also known as two-step verification) to iCloud, the online storage platform at the center of the scandal. The feature was initially introduced only to the user IDs for access to Apple accounts; the motivation for the launch of that extra security measure was the hacking of a journalist’s data back in 2013. But what is two-step authentication and how does it work to protect your data?

The premise behind two-step authentication, which experts recommend all businesses implement as part of their security strategy, is actually pretty simple. Usernames and passwords are all too easily stolen by malicious parties, whether by phishing emails or a more sophisticated hacking attack. So, rather than typing just your username and password to access your account, the password is teamed up with a four-digit verification code which is newly and uniquely generated each time you attempt to access your account.

The verification code is delivered by text message (meaning that to use the two-step verification feature, you’ll need to have a cellphone to receive the SMS on). As a result, even if a hacker manages to get hold of your password, unless they also have your phone by their side then they won’t be getting into your account. This authentication method is already used by organizations around the world including banks, mobile service providers and other companies who recognize the added layer of security that it brings. And now you can give yourself the same level of protection to ensure that only you can FaceTime your family and send iMessages to your friends.

Fear not, there’s a backup plan to ensure that you can still access your accounts if you happen to forget your password or if something happens to your phone so you can longer receive authentication codes. Apple also provides you with a 14-character recovery key that will get you back in if all else fails. To enable two-step authentication for your FaceTime and iMessage applications, login to your Apple ID account, select Password and Security and then click Get Started under Two-Step Verification.

To find out more about using two-step verification and other security measures to protect your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
February 17th, 2015

Productivity_Feb12_BIncreasing productivity is one of the most crucial goals for small businesses, and this is where technology comes in. Tablets are merely leisure tools in the eyes of many users, good for games and movies but not much else. But actually these can be valuable productive tools in the office, too. The business community is starting to realize this and work tablets into everyday business practices.

You already know that tablets are flexible in use, portable, and make great devices for entertainment. But you can make your tablet contribute much more to your business practices too; it’s just a matter of selecting the right applications and accessories to get the job done. Here are some strategies to turn your tablet into a powerful productivity tool.

Out with the games

Yes, we use tablets to play games; from typical Angry Birds to the RAM-consuming Assassin’s Creed. But for the sake of your business you need to get rid of all such distractions. Burying the games in folders won’t help when you know they’re there. So if you don’t want to waste your time and are keen to be be more productive, delete the games!

In with the work-friendly apps

The pre-installed apps such as calendar, calculator, email, clock/timer are all useful tools you'll want to have at hand. These are great for quick information checking. But your tablet has the potential to do more than telling you the time or helping with numbers. Just head over to the app store, browse through over a million available apps and take your pick. Here are a few popular ones to get you started:
  • Dropbox - This app lets you store, synchronize, and share files online. You can gain access to your files or share them with your colleagues anywhere, anytime. And what’s more, it’s safe! With Dropbox installed, your tablet becomes a powerful device that enables you to bring up anything you might need for references while working. Alternatives include Google Drive and OneDrive.
  • Skype - Most businesses are starting to take advantage of the features Skype offers. Need to discuss something with your teammates? You can get in touch with them by using the instant messaging or group call features. Skype also allows you to share files with your colleagues with a simple drag-and-drop function.
  • iWork - If you're an iPad aficionado you'll find that iWork boosts your productivity, with three combined apps - Keynote, Numbers and Pages - that can act as your entire office suite whether you're in the office, at home or on the road.

Organize your home screen

You can focus more on work with a well-organized page dedicated solely to productive apps. Make sure all of your work-related apps are on the home screen. The key is to keep the home screen simple and clean. While you can organize it in any way you wish, it’s best to try out a few different schemes before settling on the one you’re most comfortable with.

Get a Bluetooth keyboard

One of the major disadvantages of a tablet is the lack of a physical keyboard. When you need to handle several documents or do a lot of writing, using the tablet’s on-screen keyboard probably isn’t a good idea. Luckily this drawback can be overcome with a portable Bluetooth keyboard. This way you can easily respond to emails or edit documents. So invest in a Bluetooth keyboard to improve your overall tablet experience and productivity. You'll probably find it soon replaces your laptop.

The tablet trend is in town, and many businesses are already benefiting from these devices. But are you ready to take the plunge? Get in touch with us to see how tablets can help your business.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
February 13th, 2015

BC_164_BDisasters, whether man-made or natural, can happen to anyone. While most people will admit this, a lot of us still have the mindset of “it won’t happen to me.” However, according to one study, storms and extreme weather alone have personally affected one-third of small business owners. And that doesn’t include other disasters such as earthquakes, fires or theft. So if you don’t want your business disrupted in the event of a catastrophe, it’s time to prepare for the worst. Here are a few ideas to get started with a business continuity plan that will ensure you are ready.

The difference between disaster recovery and business continuity

While it’s easy to overlook the differences between a disaster recovery and business continuity plan, there are actually some key variations you should be aware of.

Disaster recovery is the restoration of business operations and IT infrastructure after a disaster has already occurred. Business continuity, on the other hand, is focused on maintaining business operations and profits throughout a disaster. While disaster recovery is mainly focused on the slice of time immediately following a disaster (how you replace your equipment and restore IT infrastructure asap), business continuity looks at the bigger picture - the continuity of the company as a whole. It ensures you can run your business and maintain profits during the process of recovering from a catastrophe. It generally includes a disaster recovery plan as part of it.

Creating your business continuity plan

The first step in creating your plan is to identify which of your IT assets are vulnerable to disaster. To do this, you need to ask yourself some important questions, starting with what might happen if you were to lose the functionality of a specific asset for a day, a week or even longer. Answering this question will help you identify your most critical IT assets; the ones that are integral to your business operations.

Here are some other important questions to ask when drafting your business continuity plan:

  • What is the purpose of my business continuity plan?
  • What disasters can affect my IT infrastructure?
  • What are my key business areas?
  • Which different business areas, assets and departments depend on each other?
  • What is the longest amount of time I can go without functionality of IT assets?
Once you can answer these, it’s time to start planning. Write down your thoughts, and then contact an IT provider like us for assistance. We’ve helped countless businesses just like yours prepare themselves in order to remain operational throughout catastrophes. We can also help you identify potential problems that you may not have thought of.

Need help creating your business continuity plan? Contact us today to see how we can help you stay running and turning profits when disaster hits.

Published with permission from TechAdvisory.org. Source.

February 12th, 2015

SocialMedia_Feb12_BIf you thought your Facebook feed already contained enough pictures of funny cats and other wacky memes, then you’re in for a treat. Fueled by increasing consumer concern about the impact of social media usage on individual privacy - which has already led to the growth of self-destructing image sharing apps like Snapchat - a new arrival on the app scene wants to take things in a different direction to guarantee your privacy. Its secret tool? Cat photos - specifically, bombarding Facebook with lots and lots of them.

But there is more to it than that: the team behind social messaging app Wickr aren’t looking to post images of our furry friends just for the fun of it. In fact, the feline factor is just one feature of the app, known as the Wickr Timed Feed. Wickr actually promises to offer greater security and privacy controls than similar apps like Snapchat - but whereas Snapchat simply lets you set your images to self-destruct once they have been seen by the recipient, Wickr takes an alternative approach.

As well as allowing only pre-approved friends to see your photos within your Wickr feed, the app lets you share each photo through Facebook and control which of your friends can see it. So where do the cats come in? Well, when you first share to Facebook, no-one will see your photo - instead, they’ll see a decoy image of a funky-looking cat. However, Facebook users then have the option to click through to Wickr and, if they are one of up to 151 people you have pre-approved to have access to your real photo, it will be unlocked and the cat will disappear - at least, until the photo automatically self-destructs 24 hours later, as do images on your feed in the Wickr app itself.

If it all sounds a bit like security overkill, then that’s probably because it is. Sharing Wickr photos to Facebook also sounds a little cumbersome, and even more so the process for unlocking a cat-guarded photo, and this could have an adverse effect on widespread take-up of the feature. But it does address genuine concerns surrounding the far and often uncontrollable reach of images and information we post online. What’s more, it appears to be a way to prevent Facebook from claiming ownership of the photos we upload - as much a concern for professional photographers and companies using Facebook for marketing purposes, as for individuals using the platform to keep in touch with friends. Wickr claims that, because the cat photo is all that will be publicly visible unless the bona fide picture is unlocked, that will be the only thing to which the social network could claim to have ownership or reproduction rights.

Whether it catches on or not, the emergence of apps like Wickr is telling of the growing pressure for the usability of social media networks to be balanced with protection for their users’ privacy. It acts as a reminder to businesses to be aware both of potential issues with usage rights for corporate images shared online, and of the need to keep consumer concerns about data misuse in mind when designing social media marketing strategies.

To learn more about how to effectively put social media to work for your business, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media