Blog

July 22nd, 2016

Have you ever wondered how sales teams spend their time each week? According to Salesforce, on any given weekday an average sales representative spends more than 70 percent of their time managing emails. Since they are spending more than half of their working lives in their inbox, wouldn’t it be ideal if their customer relationship management software can be integrated into it? A newly released add-on called Lightning for Outlook may just be the answer.

Salesforce and Microsoft have been working together for more than two years, and it has definitely been a win-win situation for everyone. In the latest development between these two tech giants, they've released a brand new product that promises to make the lives of sales representatives much easier. Lightning for Outlook, a flashy new add-on allows your sales team to access customer relationship management (CRM) software right from their Microsoft Outlook inbox without switching back and forth between the two applications.

The add-on accomplishes new levels of integration with Lightning Components, which allows for dragging and dropping of fields and elements from Salesforce directly into Outlook. For example, sales reps will be able to update a price quote with Salesforce’s SteelBrick -- a Quote-to-Cash software -- from within Outlook. This has been termed 'snapping'. Just 'snap' the code you want to migrate into the appropriate Outlook account.

One of the most exciting new features, called Lightning Sync, enables users to automatically sync contacts and calendars across Salesforce and Outlook. "When you update a contact in Outlook, it's reflected in Salesforce and on your mobile device," said Greg Gsell, Salesforce's director of Sales Cloud. "All devices and teams are immediately kept up to date."

Both Lightning for Outlook and Lightning Sync are available now; the former is free for all Salesforce Cloud users, and the latter is free for users of Salesforce Cloud Lightning Enterprise Edition or higher. Lightning Components Framework -- a UI framework for developing dynamic web apps, which gets integrated into Outlook, will be released later this year with pricing to be announced at a later date.

However, this doesn’t mean Lightning for Outlook will solve everything. This plugin simply makes it easier for the two programs to work together. Still, there is a maze of security, database and account management issues to navigate through to make this new feature work properly. At WebDispatch, our experts are well-versed in email and CRM systems, so why not give us a call today and work smarter, not harder.

Published with permission from TechAdvisory.org. Source.

Topic Office
July 20th, 2016

2016July20_BusinessContinuity_BIf an IT consultant told you that backing up data is one of the most important things for your technical team to do well, you’d probably nod in agreement. But what if they suggested that your dirty data requires cleaning prior to utilization? One simple adjective like “dirty” may give you pause, and there’s a handful of other terms about “data” that you may not recognize either.

Data is the lifeblood of the information age. It gets observed, collected, organized, and analyzed, and it allows businesses to compete for profit and prosperity. And it takes many forms, each one unique and often vividly-named by the addition of a simple descriptive word.

As such, we thought a short glossary was in order to help keep you current on a handful of new data buzzwords and how they might impact your business.

Small Data

If “big data” is about powerful machines, huge databases, and sophisticated analytics, its little brother “small data” is about people. Small data takes a scaled-down approach to data mining that relies on things like social media to acquire important information. Archiving it is also simpler since a complex central data warehouse isn’t necessary.

Slow Data

The notion of “slow data” may seem a bit counterintuitive since processing ones and zeroes means things are happening fast. Some information, however, is actually acquired more slowly. Take, for example, the polar ice caps, where things literally move at a glacial pace. Since this kind of data doesn’t require frequent analysis it is suitable for back-up in its native format in a secure data lake.

Fast Data

We’re guessing you knew this buzzword was coming next, and it’s probably exactly what you thought it would be. “Fast data” refers to data events that happen fast - as in thousands of times per second - such as financial tickers or electrical sensors. Being able to act on it without delay is critical, so storing it immediately in a stable, easy to access location is a must.

Dark Data

Put simply, “dark data” is nothing more than day-to-day operational data that’s not getting used. It often refers to unanalyzed information in the form of customer call records, competitors’ price fluctuations, or website visitor trends. It can also include data that’s no longer accessible, such as when a storage device becomes obsolete. Your business can bring some of this redundant, out-of-date, or hidden data into the light with software designed to tidy things up.

Dirty Data

And speaking of tidying, here we finally have “dirty data.” While not quite as provocative as, say, dirty dancing or a dirty martini, it does have a tendency to arouse anxiety. But it’s actually not harmful to your data warehouse; it merely refers to a data set prior to its being “cleaned,” such as a leads list that contains duplicates, spelling mistakes, or formatting errors. The key is ensuring it gets spruced up before moving it into production.

If this index of buzzwords has left you wondering about the ways that different types of information affect your specific business, we’ve got answers. Setting up and managing your databases, super-secure backup strategies, and a thorough understanding of information technology are what we provide, so call or message us today.

Published with permission from TechAdvisory.org. Source.

Topic business
July 19th, 2016

2016July19_AndroidPhone_BCommunication is the heart of your small to medium-sized business; you write emails to customers, share documents and discuss projects with your teams over instant messaging apps, all when you’re on the move. But what if you’re trapped in an airport for hours and your colleagues need a document printed right there and then? Don’t panic. With any Android device you can remotely print the document in no time. Here are four ways to do so.

Google Cloud Print

The wonder that is Google Cloud Print allows you to send documents and files from your device to your printer without you being on the same network. To utilize this, make your printer available to Google Cloud Printing by activating it in the Chrome browser settings of the computer it’s attached to. Then, just by connecting your printer and mobile to the same Google account, you can print any document or photo by tapping the share button on your phone or tablet, and choosing Google Cloud Print.

Prynt

If your SMB has any photography needs, this option might be the way to go. Prynt comes in the form of an instant photo printer that connects to your Android device’s charging port. Simply place your smartphone in the Prynt case, snap a picture, order Print, and that’s it. If you feel the need to spruce up your prints, the printer’s native app includes frames, filters, stickers and the addition of text before printing.

Manufacturer apps

Most popular printer manufacturers have their own apps that make printing from an Android device possible. HP has HP ePrint, Samsung comes with its Samsung Mobile Print, and Epson has Epson iPrint. Make sure to check the Google Play store to see if your printer has an app companion before trying any of the third-party options listed below.

Third party apps

Although it’s not our favorite option, there are third party apps that make it possible to send items from your Android device to your printer. Some apps -- like PrinterShare and PrintHand Mobile Print -- restrict mobile printing to Bluetooth or local wifi networks. Others -- like Cloud Print Plus -- untether local requirements so you can print from anywhere. However, it’s always better to try apps owned by hardware manufacturers and Google first. These third party apps should be considered a last resort when other options aren’t available.

Aside from printing wirelessly, Android devices can do just about anything a desktop computer can. If you’re looking for more tips and in-depth guidance on how Android can improve productivity at your business, get in touch with one of our Android experts today. We’re here to help you achieve your mobile technology business goals.

Published with permission from TechAdvisory.org. Source.

Topic android
July 18th, 2016

2016July18_MicrosoftWindowsNewsAndTips_AIn today’s modern age, being great simply isn’t enough. With enhanced efficiency, appealing aesthetics, and unparalleled user-friendliness, Windows 10 goes the extra mile to be the best. The new update boasts nifty tips and tricks that help users up their tech game in no time. Here are seven tips to help you become a Windows 10 power user:

Master virtual desktops

Virtual desktops allow for better utilization of screen space. You can span your applications and windows across multiple “virtual” desktops. Create one by clicking on the “Task View” icon (located at the right of the Cortana bar) on the taskbar, then click “+ New Desktop” in the lower right corner and add as many desktops as you wish. To move an application to a new desktop, merely drag it into the virtual desktop on the bottom.

Next-level screenshotting

The original screenshotting methods on Windows include Windows + Prt Scn, which captures the screen and saves it into the Screenshots folder; and Alt + Prt Scn, which captures the screen and copies it to your clipboard.

Introducing the new built-in Snipping Tool. On top of capturing a full screen screenshot, other capturing options range from a free-form rectangle to a specific aspect ratio or even an entire window as well. You can also set the capture to delay a screenshot by a set interval -- this comes in handy when you want to screenshot a YouTube video minus the playback controls.

Shake and minimize

For users who aren’t aware of this trick, you can grab a window by its bar and literally shake your mouse. This causes all the other windows to automatically minimize.

Professional Windows snapping

Snapping windows to certain parts of the screen is ideal for multitasking. You can now organize and monitor different applications more seamlessly. Make the most of your screen space with the following tips:

Drag a window to the right or left to split it in half. Drag a window to a corner to reduce it to a fourth of its size. Drag a window to the top to maximize its size.

Record your screen with the Xbox app

After launching the Xbox app, go to the app you wish to record and press Windows + G. You’ll be prompted with a window that asks: “Do you want to open the Game bar?” Click on the “Yes, this is a game” box and let the recording begin!

Talk to Cortana like a person

Aside from typing your requests, you can also use natural language to ask Cortana to locate your vacation photos, or provide directions to your friend’s house. No date needed, just specific words and she’s all set. Cortana is also synced with your calendar, so if you’re ever unsure when your meetings are, Cortana will gladly double-check.

Automatic Battery Saver mode

When activating battery saver in Windows 10, you can limit your portable devices’ background activity and push notifications to prolong battery life. Battery saver also kicks in automatically once your battery life is lower than 20%. To customize your own power threshold as well as which applications you allow to run in the background, go to Settings > System > Battery saver -- voilà!

Make the most of Windows 10 with these tips and upgrade your user status from regular to power. Regardless of what you're using it for -- arranging your meetings or planning your vacation -- make each computing experience a memorable one. Want to hear more of the latest Windows 10 news and updates? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Windows
July 14th, 2016

2016July14_Security_BKeeping your company data safe and secured is not an easy job, especially as cyberattack threats get more and more sophisticated every day. But fret not, there are a lot of simple solutions that can be achieved with almost any level of tech expertise. In this article, we’ve listed 5 of our favorite cybersecurity tips that will help you deal with the ever increasing threats to the safety of your data.

1. Two-Factor Authentication

Did an attacker get your password? With two-factor authentication they’ll still need your mobile device to do any damage. Here’s how it works: every time you log into a service that requires a password, the service will send a code to your mobile device for another layer of authentication. Nowadays, most internet services have this option: Google, Facebook, Twitter, Instagram, Skype, Slack, etc. Check a full list here to see if you could be using two-factor authentication on any of your online accounts.

2. Password Manager

Say goodbye to the bygone era of memorizing a long list of different passwords for the various websites and services you use. Password manager software may have been around for a long time, but it’s still a viable solution for improving your login integrity. After installing it, all you need to do is create one secure master password and let the software do the rest. It will store and encrypt all of your passwords in one place for future reference and help generate random, more secure passwords for any new logins.

3. Keep All Software Up to Date

Update all of your software and your operating system as often as possible -- it’s that simple. New versions come with better protection and fix any newly discovered loopholes. If you are too busy or can’t find the time to do it, check for an automatic update option. Any excuse for postponing updates will feel a lot less valid when it means a security breach or system crash.

4. Disable Flash Player

Adobe Flash Player may be what allows you to play Candy Crush during your work breaks, but it has boasted such a poor security record that most experts recommend that users block the plugin entirely. Most internet browsers have the option to block Flash by default, while allowing you to enable blocked content you deem acceptable by simply right-clicking and selecting Run this Plugin.

5. HTTPS Everywhere

When dealing with technology, long acronyms tend to scare off novice users before they even make it to step two. But don’t panic, there’s only one step to this trick. ‘HTTPS Everywhere’ is a browser extension that forces your browser to automatically navigate to sites using a secured encryption, if the site allows it. The thing is, a significant percentage of websites offer HTTPS connections but don’t present them as the default. When that’s the case, ‘HTTPS Everywhere’ gives your browser a gentle nudge in the right direction.

While in-depth security measures need to be implemented and managed by experts, little steps like the ones listed here can be just as important. Check back often for more helpful cybersecurity tips, but if you have more urgent security needs for yourself and your business, our experts are ready and waiting to offer a helping hand -- why not reach out to us today?

Published with permission from TechAdvisory.org. Source.

Topic Security
July 13th, 2016

2016July13_iPhone_BiOS 10 may still be in its beta stage, but Apple loyalists have grown accustomed to a level of hype in the months leading up to a new product release. Despite the announcements and presentations wrapping up last month, we’re just now getting wind of the unbiased opinions from developers who have courageously installed the upcoming version of iOS -- and the news is good. Here are six of the most exciting new updates to Apple’s seminal mobile operating system.

New lock screen

Changes to any mobile operating system (OS) almost always include updates to the lockscreen. However, this is no ordinary update. For the first time since the iPhone’s release in 2007, there’s no ‘Slide to Unlock’ feature. Instead, the screen provides in-depth, 3D touch-activated notifications displaying more detail than before without having to unlock your phone. The iPhone will automatically display the lock screen any time you pick it up, and you can unlock it by pressing the ‘Home’ button.

New widgets

Another upgrade visible on the lockscreen and homescreen is the long-awaited addition of ‘widgets.’ These are basically compartmentalized apps that run on a portion of your screen without having to open the app entirely. With iOS still in beta, the list of available widgets is already quite long, but iTunes controls, weather and calendar are a few of the standout native widgets. Don’t worry though, Apple is allowing third party widgets from the likes of ESPN, Google Maps and Amazon. They can be accessed by swiping from left to right on your lock screen or page one of your home screen.

3D touch on control center shortcuts

The iPhone 6s has been out long enough that most people have had a chance to interact with its 3D Touch feature, which performs different actions based on how much force you apply when tapping the screen. When combining 3D Touch functionality with the ‘Control Center’ dock that appears with a flick of the finger from the bottom of the screen upwards, each function displays ‘Favorite’ actions. For example, if you use a slightly more forceful touch on the Camera shortcut, you’re presented with the options to jump straight to Traditional, Slow Motion, Video or Selfie recording.

New/rich notifications

We see a lot more of 3D Touch throughout iOS 10, and another place it’s quite evident is notifications. Whether it’s on the lock screen or the notification center, a strong 3D Touch will open a small window that allows you to interact with that app without opening it completely. This is especially helpful for replying to messages and emails. In addition to this-- something that may seem small to some, but huge to others, is the ability to hide all your notifications with just two taps. Simply press hard on the ‘X’ button in the upper right, and then click ‘Clear All Notifications.’

Handwritten messages

The iPhone’s native Messages app got a thorough overhaul, but we’ll leave the discovery of emojis, invisible ink and ‘fireworks’ for another time. Those don’t have much place in the business world, but handwritten messages certainly do. Give your professional messages a more personal, attentive touch by writing responses with your fingers with the app’s Digital Touch option.

‘Delete’ stock apps

Unfortunately, you can’t get back valuable storage space by deleting unnecessary native apps. But you can finally remove them from your home screen. Don’t have an iWatch and don’t see why you need to have the app on your phone, albeit tucked away in a folder on page three? Press and hold on the app, tap the shaking X, and tap ‘Remove.’ All gone. iOS 10 is one of the most significant updates the iPhone has ever received. It’s still another month away from widespread release, but if you’d like to install the beta now, or you just want to learn more about how to automatically convert text to emojis, we’re your guys. Open up your boring, old Messages, and drop us a line. We’ll have you sending handwritten messages in no time.
Published with permission from TechAdvisory.org. Source.

Topic Apple
July 12th, 2016

2016July12_Hardware_BCertain things should always come in pairs: shoes, glasses and computer monitors. While many would agree on the first two, the third not so much. The idea of working with two monitors strikes many as unconventional. Though sticking to familiar territory feels safe, safety isn’t enough to run a successful business. Not ready for the dual monitor journey? These six reasons might help change your mind:

Enhanced productivity

Published studies conclude that by working with dual monitors, overall productivity increases by 20-50%. Computer programmers, for example, can use one screen for source coding and the other for programming; by using dual monitors, they no longer need to toggle back and forth between tabs. This reduces error and frees up time to complete more projects.

Better multitasking

Efficient multitasking requires adequate screen space to keep multiple applications simultaneously visible -- a view that single monitors alone simply cannot accommodate. Workers who require computers, like customer service reps and web designers, would no longer waste time switching between tabs and resizing windows to fit the limited space; they could now focus on completing their tasks accurately and efficiently. .

Easier cutting and pasting

This reason resonates with jobs that call for creating newsletters or PowerPoint presentations. Dual monitors would eliminate the need for alternating between tabs and scrolling up and down as you work. Also, the enhanced visibility reduces chances of making mistakes and thus losing more time fixing them.

Image and video editing

With dual monitors, the days of stacking numerous editing tools on top of the image or video you're working on are long gone. Instead of your screen looking like a game of Mahjong, you can put the editing tools on one screen and leave the image on the other. With better visibility, you’re less likely to commit errors and more likely to be finessed, and you’re not sacrificing valuable working time in the process.

Product comparison

You want to buy a camera, and you have two models in mind. It’s time to make a decision, so you have to compare their specs. If you had only one monitor, you’d need to go back and forth from one tab to another. But if you had two monitors, you could view the models side-by-side to help you clearly see their differences and make an informed purchase.

New gaming experience

Working hard means you get to play hard -- what’s better than a gaming session? The answer is a relaxing gaming session on dual monitors! With more screen space, you can see enemies from afar, anticipate their actions, plan your retaliation, and attack!

Dual monitors benefits almost every industry because of the enhanced visibility, larger screen space, and how you can briefly nap behind them without getting caught Using dual monitors can enhance even your leisure time activities as well.

Broaden your horizons by getting in touch with us. We’ll answer any questions you have.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
July 11th, 2016

2016July11_SocialMedia_BIn a day and age of constantly evolving internet technology, it’s our job to keep an ear to the ground at all times, because you just never know when something new might be making noise on the web. One area in particular where you hear constant clamoring is with SEO and Social Media methods, and today we’re looking at 5 of the most important trends impacting businesses.

Everyone knows about death and taxes, the two most famous certainties that we must endure. If there were a third, surely it would be that without robust up-to-date search engine optimization (SEO) and social media strategies, your business will fall behind.

And since there’s no time like the present, we’d like to put forth some of the things that your business should consider taking into account this year in order to increase awareness of your brand, drive more traffic to your websites, and ultimately boost conversion rates.

1. Conversational search

With the success of digital assistants like Apple’s Siri, and the relatively recent roll outs of Amazon Echo and Google Home - two virtual helpers for the home - voice recognition is becoming much more prominent. For businesses, this means adapting your site’s content so it’s detectable by spoken phrase searches in addition to simple short keyword searches.

2. Social publishing

There’s tons of content published on social media, but what’s changing is the convenience with which it can be consumed. Users are ever more at ease with the videos and full-length articles dropping into their feeds - and with not having to leave the comfort of their favorite social apps to see them. The new challenge for companies will therefore be to publish high-quality content through social channels first.

3. Real-time customer interaction

Having interesting videos on your social media channels is practically old hat. Nowadays, given our speedy and seemingly omnipresent internet connections and our on-demand expectations, the move is towards live, streaming, “in-the-moment” interplay with customers, which has been shown to capture users’ attention for longer periods of time than recorded video content.

4. Increasing emphasis on apps

Mobile users spend nearly 90% of their time in mobile apps and just 10% on mobile websites. It’s not surprising given their relative ease of use, and this disparity could become even greater as social media platforms continue favoring apps and search engines like Google continue developing a “web of apps” - something that just might mean the end of traditional websites in the mobile environment.

5. More rich answers

“Rich answers” are Google’s attempt to provide search results that are sufficient enough to eliminate the need to click through to a website for more information. Their prevalence is on the rise, which could significantly reduce the amount of visits to your site. But it does provide an opportunity to use “structured markup,” a protocol that allows search engines to display your site’s data in more creative ways.

As always, the fast-moving advance of ways to optimize your internet presence is keeping us on our toes, and these 5 trends will likely make a difference for you in 2016 and beyond.

So if you sense a need to enhance your company’s SEO and Social Media strategies - but you’re not entirely sure about what to do first or how to do it - remember what Benjamin Franklin once said: “An investment in knowledge pays the best interest.”

We’ve got the knowledge, call us today and start collecting on those dividends right away.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 7th, 2016

2016July7_Web_BHere on earth, clouds are relatively simple phenomena: visible masses of water vapor making their way across the sky. But in the world of IT, “the cloud” is a bit more complex, referring to technology that allows businesses to take a more hands-off approach to managing their IT resources. And the “hybrid cloud” is rapidly becoming the most popular variety.

Hybrid clouds, as the name suggests, are a version of cloud computing that are made up of two different components. They are a combination of private clouds (where data and applications that require tighter controls are hosted either internally or privately in the cloud space); and public clouds (which are operated externally by third-party providers with the express purpose of reducing a company’s IT infrastructure).

A recent “State of the Cloud” report indicates that 71% of all cloud users are now implementing hybrid cloud solutions, mainly because the ways in which they benefit small- and medium-sized businesses are so numerous. Here we’ve highlighted what we consider to be the 4 most significant benefits of hybrid cloud solutions.

Cost efficiency

Does your industry go through seasonal workload increases? With a hybrid cloud solution, you’ll be able to easily handle spikes in demand by migrating data from maxed-out on-premise servers to scalable, pay-as-you-go “servers in the sky” whenever needed, without incurring any extra hardware and maintenance costs.

Adaptability

Having the ability to choose between on-site/privately-hosted cloud servers and ones on the public cloud gives you more than just cost flexibility. It also gives you the capacity to pair the right IT solution with the right job, like keeping smaller projects on your local or private cloud, while utilizing the more robust computing resources on offer from the public cloud for your bigger projects.

Scalability

What exactly does this common IT buzzword mean for your organization? In a nutshell, it means that the hybrid cloud allows you to “scale up” or “scale down” on an as-needed basis. So if there are last-minute demand increases that your hardware can’t support, or if you’re simply planning for future expansion, hybrid cloud solutions allow for on-demand increases or decreases in capacity.

Security

Last, but certainly not least, are the security advantages of a hybrid cloud solution. SMBs are able to host within the private cloud their more sensitive data such as an e-commerce website or HR platform, while using the public cloud space for less sensitive data where it’s more cost effective and there is less likely to be major problems should there ever be a security breach.

SMBs can set up their hybrid cloud model in a few different ways, depending on their precise needs and the types of providers available to them:

  1. By employing one specialized cloud provider who offers soup-to-nuts hybrid solutions
  2. By integrating the services of a private cloud provider with those of a public cloud provider themselves
  3. By hosting a private cloud themselves and then adopting a public cloud service which is incorporated into their infrastructure
So as more of our customers' IT infrastructure moves to the cloud, we’re adapting and developing innovative ways to maintain hybrid cloud environments. What this means for you is we’ve got the know-how to provide outright cloud solutions, or at the very least the expert consultation you need, to ensure that your day-to-day operations transition to a hybrid cloud solution without interruption and in a cost-effective manner. Contact us today to learn more about the benefits that the hybrid cloud can bring to your business.
Published with permission from TechAdvisory.org. Source.

Topic Web & Cloud
July 6th, 2016

2016July6_Google_BGoogle has a bit of a Midas touch when it comes to the first page of its search results. Getting your site near the top of search results is invaluable for generating conversions and entire industries have sprung up around making this happen for you. Hiring an SEO expert is definitely a worthwhile consideration, but in the meantime here are four simple tricks for moving your website up the Google ladder.

Make sure that you’re indexed by Google

This is the first, and simplest step. Go to Google.com and search ‘site:’ with your website domain listed after the colon (example: ‘site:acme.com’). If you don’t see any results from your page listed, that means Google hasn’t even added your site to its search results yet. Although some advisers recommend filling out a request form that Google offers, there is a much faster way to get recognized by the search giant.

Google is constantly scanning web pages for updates in content to include in their search results. As soon as they see a link to an external site on one of their already indexed pages, Google will add that link to the queue of new sites to be scanned and indexed. Feel free to fill out the form, but you’ll probably be waiting a long time. If you can get your domain name linked on a popular or trusted page, you’ll start seeing your page in the search results in no time.

Now go out and get more links

Alright, so your site is showing up in Google’s search results -- on the third or fourth page. Pretty much the only people making it that far into search results are students writing papers at 4 a.m., desperately looking for barely-related citations to pad out a bibliography. In this particular situation, we’re lucky enough that the solution is more of the same from step 1. The more links to your site from external pages, the higher you climb in the search results.

Other than getting affiliate businesses to link you on their pages, consider managing a blog or RSS feed. Content generation not only promotes interest and traffic in your site, it also opens up the opportunity for you to submit yourself to blog directories like Technorati and Alltop that compile source material and get you those external links.

Fine tune your content

After you’ve spent some time generating traffic to your site from links on external sites, it’s time to put a magnifying glass over your own site and start perfecting the little things. For starters, make sure Google has your .xml sitemap on file. It’ll help any content updates on your site get pushed to the indexes a little bit faster and improve your ranking. Head over to Google’s Webmaster Tools to submit your sitemap.

Once your site has been indexed, be very careful not to change any of your core ‘permalinks’. If users have links that direct them to pages that can’t be found, it could knock you pretty far down the ladder. Keep your pages live, and keep them named efficiently. Some website platforms, like WordPress, use default link structures that create complicated, number-based links that can be off-putting to users and confusing to administrators and search engine indexers. If possible, make sure your links use category and page title references for more appealing links and organizational structure.

Measure and track your ranking

All the points listed in this article are ongoing projects. Just because you believe your site has achieved a desirable ranking on Google doesn’t mean it will stay there. Keep an eye on where it stands and never let yourself get lazy with your content production, site management and SEO monitoring -- it could mean the difference between moving up the search page, and disappearing from it altogether. Online tools like Cyfe and give you a more in-depth look at your site traffic and external links so you’re always ahead of the competition.

Optimizing your Google page indexing is a little like visiting an auction house where everyone has a megaphone and a bigger budget than you. Some designers spend countless hours becoming experts on this specific topic and market their services to a wider audience. Sure, a truly great and well-reviewed business is going to generate a lot of organic traffic, but why not call one of those experts to give you the boost you need? We’ve got the skills and the time to sit down with you and get your site moving up the ladder.

Published with permission from TechAdvisory.org. Source.

Topic google